1

Launch Your Campaign

What do YOU want to raise money for? You can create a FundAnything campaign for FREE! Decide how much money you need and how it will be spent.
 
FundAnything Guide
2

Share Your Story With Your Friends And Family

Our Share Center will get the word out to all of your Facebook friends, Twitter followers and email contacts in a matter of seconds. You’ll discover that everyone wants to help.
 
FundAnything Guide
3

Collect Your Contributions!

After you share your campaign, you’ll begin receiving contributions that will be deposited directly into your account. This money is yours to keep. No repayment is ever required.
 
FundAnything Guide
4

Thank Your Contributors

Be sure to follow up with everyone that supported your campaign. If you offered Rewards for contributions, make sure they are sent as promised.
 
FundAnything Guide

It’s Fast And Easy To Create Your Campaign

FundAnything is a fast, easy way to raise money online. Individuals or groups can create campaigns that highlight their personal stories or causes and explain in detail what they are trying to achieve by raising money.  The possibilities are limitless. You can use FundAnything to raise money for a business idea, tuition, medical emergency, volunteer project, celebration..whatever matters to you the most. There is also no limit on the amount of money you can raise. People just like you are using FundAnything to make incredible things happen every day!

Worldwide Promotion

When you launch your FundAnything campaign you’ll gain international exposure and promotion from a worldwide community that visits FundAnything.

Prove It To Yourself

It’s time for you to discover the power of online fundraising. Learn why CNN, Time Magazine, and The New York Times have all reported about how simple and easy it is to start raising money this way.

Get Started! Get Started!

FundAnything Is Open to All!

Anyone can raise money for anything.  However, FundAnything will remove campaigns on our site that use offensive, objectionable content or does not comply with the FundAnything Terms of Use.

Tools That Work!

Anyone can start raising money on FundAnything in about 15 minutes. No technical or programming skills of any kind are required. You’ll get everything you need to create, promote and track a highly polished and impressive fundraising campaign.

Your Campaign, Your Personality

Browse through some campaigns at FundAnything. You’ll immediately see that each and every one reflects the personality of the campaign creator. Everything you do can be fully customizable so the spirit of what you are trying to achieve comes through exactly the way you want.

Pricing

It’s always free to start raising money on FundAnything.com. FundAnything charges a 9% fee on the contributions you collect. When you reach your goal, you’ll get 4% back for a fee of just 5%. Additionally, the payment processing companies charge a fee of approximately 3%.

An Unsurpassed Guarantee

All donations (for non-business ideas) made on FundAnything are backed by our Guarantee of Authenticity. If a campaign you contribute to is proven to be false and misleading, FundAnything guarantees to promptly refund your donation, up to $100.00, up to $10,000 aggregate donations per campaign. For details, please see paragraph 23 of the FundAnything Terms of Use. FundAnything is the only online fundraising platform that offers this guarantee so you can make contributions with confidence and security. – See more – Terms of Use

How To Be A Smart Campaigner

It’s important to be responsible when you launch a campaign on FundAnything.com. This means being 100% honest about what you are trying to achieve and your chances of success. Make sure to provide frequent updates to your campaign, thank your contributors and make sure you send out your rewards on time.

How To Make Smart Contributions

It's always best to know the person or group behind the campaign you are contributing to on FundAnything. If you don't know the person directly, don't hesitate to contact the campaign creator directly on our site to gather more information. Make sure you have enough information to contribute with confidence. Of course, all contributions are guaranteed (for non-business ideas) up to $100 if a campaign is found not to be authentic. - See more at: Terms of Use

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How to Raise $5,000 (Or More) Online in Just 1 Week!
Handbook

How to Successfully Raise Money with FundAnything!

Raising money can be challenging, but FundAnything makes it easy for you to create and promote an exciting Campaign that will help you reach your goal quickly. This step-by-step guide is designed to help you make the most of your fund raising Campaign. The better you make your Campaign, the more money you will raise!

Have you already created your Campaign? No problem! You can go back and edit any part of it to make it better. The only part you can’t edit is the end date, goal amount and category but you can always relaunch your Campaign if time runs out and you haven’t reached your goal. Remember you must raise $10 for your Campaign to become visible on FundAnything.

1

Set Your Goal Amount

Your goal should be realistic. You’re probably not going to make a million dollars with FundAnything, but you just might be able to raise $50,000 to cover medical expenses, $5,000 to record an album, or $500 for a flight to your grandma’s 80th birthday. Think about how much you actually need and base your goal on that.

Researching your budget

Think about how much money you need for the entire Campaign. Are you raising the full budget or just a portion of it? Have you factored in the cost of producing Rewards and delivering them to your Contributors? Do your research before you launch and be as transparent as you can. Your Contributors will appreciate it.

2

Create Your Campaign Title

This is the first thing people see on the FundAnything site—try to make it catchy so people will want to learn more. Follow the KISS rule (Keep it Short and Simple) on this one. You don’t have a lot of space and you want to stand out on the page as people browse for Campaigns they like.

Follow these tips for creating a great Campaign title:

  • MAKE IT INFORMATIVE. A title like Please Help doesn’t say anything about your Campaign. Your title should include something informative like: Sarah Needs a Kidney, My Business Needs New Equipment, or Ballet Shoes for Poor Kids.
  • GRAB ATTENTION. Save My Business and My Sanity and Stroke Nightmare Pipe Dream jump off the page when you browse, and they provide a little info at the same time. Create a title that’s snappy and catchy to grab the reader’s eye.
  • NO NEED TO ASK FOR HELP. Everybody on FundAnything is asking for help, support, or funding. You don’t need to say it in the title—the fact that you’re on FundAnything says it all!
3

Add an Image or YouTube Video

Adding a compelling image or YouTube video to your Campaign will help you attract even more Contributors. The image or video that you select will be displayed prominently just below the title, so take the time to create something that looks great! Videos are much better than pictures. Statistics show that Campaigns with videos raise 4 times as much money as those that don’t have a video.

If you use an image, try to select one that actually reflects your fundraiser. Depending on your Campaign, this might include:

  • Business logo
  • Album or book cover
  • Yourself or a loved one you are supporting
  • Pets who need help
  • Artwork or photography
  • Action shots of the community

The same is true for video. Here are some ideas that other FundAnything’ers have used:

  • Video of yourself explaining why you are asking for funds
  • Trailer for the film you want to create
  • Performances

Not sure what to include in your video? Follow these tips:

  • Make it interesting—nobody wants to watch a boring video
  • Introduce the key selling points early in the video
  • When appropriate, be funny
  • Use words and pictures to tell your story
  • Use footage relevant to the Campaign
  • Try not to be too repetitive
  • Answer the most common questions about the Campaign
  • Close with a request for contributions and social shares
  • Go over interesting Rewards

Always use a script when you create a video. Match up the text with images or video clips to get the most from the limited time you have. Use this basic structure to help you create a great video:

  1. Tell the audience about yourself. Contributors like to know who they are contributing to.
  2. Talk about your Campaign and why you’re raising money. Include a call to action in this section in case the viewer doesn’t watch the entire video.
  3. Describe the Rewards you plan to offer in exchange for contributions.
  4. Talk about all the amazing things you can do if your Campaign is successful.
  5. Close with a final to call to action. Request contributions from those who can, and ask those who can’t to share your Campaign with their friends and family.

If you want to make a really great video, ask a friend to review the script before you post it to the Campaign. Make sure they don’t already know about your Campaign so they can view it with fresh eyes. Listen to their feedback and make changes that will make your Campaign description clearer.

Remember, the higher the quality, the better!

4

Select a Category

This one is pretty self-explanatory—simply select the category that makes the most sense for your Campaign. If you’re not sure, browse around to see what other types of Campaigns are in the categories you are considering.

5

Fill in the Details

Make sure your Campaign is not hidden

In some cases, you may want to create a private Campaign that allows you to collect donations without being visible on the Internet. If you click the Hide from Search box, you can create a Campaign and send the link to as many people as you like, but it won’t be visible to anybody else searching the Internet.

However, most people use FundAnything to raise money from as many people as possible. If you want your Campaign promoted on the FundAnything site and easily found on the Internet, make sure you don’t check the box that says Hide from Search. Remember you must raise $10 for your Campaign to become visible on FundAnything.

Enter your postal code

This should be the postal code for where your funds will be sent. It will be automatically be included later when you set up your payment preferences.

6

Create a Detailed Description

This is one of the most important parts of creating your Campaign. After your catchy title and compelling photo or video have convinced a potential Contributor to click on your Campaign, this is your chance to convince them to make a contribution.

This is your pitch!

You can be as creative as you want to be, but if you need a place to start, this is the template we recommend:

  1. Make a good first impression.
    • Describe who you are and what your background is.
    • Briefly explain your Campaign and why it’s so important to you. Be passionate!
    • Explain the wonderful outcome you’ll get from people funding your Campaign.
    • Think about who is most likely to contribute and use language that they will respond to. Who is your target audience?
    • Use bullets and short sentences so it is easy to read.
  2. Tell exactly how much money you need and how it will be spent
    • Use a heading so Contributors can skip directly to this section while they skim.
    • People contribute to Campaigns they trust that have realistic goals to achieve very specific results.
    • Put your brief pitch in a bold header with color.
    • Itemize how you will use the money; ensure that each step of the way is believable.
  3. Remind people that they can help in other ways
    • Ask people to share your Campaign with their Facebook and Twitter followers.
    • Ask people to email your Campaign URL to their friends to help support your cause.

More detail is better than less, but don’t let people get lost in the details as soon as they start to read. Make sure your opening paragraph gives a concise summary that gets to the point fast; if a Contributor wants to learn more they can continue to read.

7

Set Up Rewards

Some people make a contribution out of the goodness of their hearts, but others need a little more motivation to open their wallets. Setting up levels for different contribution amounts is a good way to encourage higher contributions. For example, use Bronze, Silver, and Gold Rewards. Having good Rewards can also mean the difference between a Contributor selecting your Campaign or another FundAnything Campaign, so think about what you have to offer.

Rewards can be almost anything—this is a great place to get creative. Some Rewards ideas you can use:

  • Hand-written thank you notes
  • Mentions on Facebook or Twitter
  • Links to a personal or business website
  • Thank you phone calls
  • CDs or videos of Campaign when complete
  • Pictures from the destination you reached
  • Participation in your Campaign

Follow these tips when deciding what types of Rewards you want to offer:

  • When possible, make the Rewards relevant to the Campaign
  • Make sure the lowest Rewards are easy to fulfill if you have a lot of contributions
  • Keep the pricing reasonable
  • Make several different Rewards for contributions under $100
  • Make a few exclusive Rewards for high-value contributions
  • Offer limited-time Rewards to reach mini-goals throughout your Campaign
  • Include several different payment tiers with few large gaps between each
  • Set Reward limits to manage fulfillment and encourage people to contribute early in the Campaign
  • Add something personal to the Reward—sign the CD, hand-write the thank-you note, or add Contributors’ names to the product
  • Rewards can be physical or virtual—be creative!
  • Add new Rewards in the middle of your Campaign to promote repeat contributions or draw in new Contributors
8

Share Your Campaign

If a tree falls in the woods but if nobody sees it...You know the rest. The same is true with fundraising. You could create the most amazing FundAnything Campaign that ever existed, but if nobody sees it.... You know the rest.

After all the effort you just spent creating an awesome FundAnything Campaign, don’t let it go to waste. “If you build it, they will come” does not work for fundraising—you have to ask people for contributions. Luckily for you, the FundAnything Share Center makes this easy!

Keep the following factors in mind as you promote your Campaign:

QUANTITY—The more people you ask, the more contributions you are likely to get. Gather your email addresses, build up your list of Facebook friends, and boost your Twitter following to increase your audience.

QUALITY—In your appeals to friends and family, don’t just send a link, take a little time to explain what you’re doing and why. Even Twitter gives you a little space to make a compelling appeal. Send individual emails to the people most likely to make a donation. Make it personal. Make it compelling.

VARIETY—The more places you can push your FundAnything Campaign, the more people you will reach. You may not have the same contacts in your email address book as you do in Facebook or Twitter accounts. Use all the outlets available to you to promote your Campaign. Add a link on your personal blog, put a fundraising video on YouTube, use relevant forums, etc. Don’t have a Twitter account? Get a free one, or better yet, ask a friend with a big following to promote the link for you!

FREQUENCY—Statistics show it often takes at least 6 shares for people to take action. If you don’t get a great response to your first share, don’t fret. Simply wait a few days and try again. Just don’t get too pushy—nobody likes to be spammed, even by friends or family promoting a good cause.

Other tips to follow when promoting your Campaign are:

  • Ask your closest friends and family first, before you cast a wider net, so you can build momentum before you branch out
  • Personalize the emails you send to friends and family
  • Update your Campaign often
  • Ask everyone to share, even if they can’t contribute
  • Your Contributors are like your team members, treat them that way
9

Update Your Campaign Often

Campaign updates are the best way to share your progress. Your Contributors want to know how their funds are being used, what you have done to help you reach your goal, and all the little successes you experience.

Every Campaign update is automatically sent to your Contributors and they can easily share the information with their networks. You never know, you may inspire them to contribute even more!

Just remember to keep it creative. Not every post should be a request for money. You can post pictures, videos, and short updates about the progress of your Campaign. Answer commonly asked questions so your Contributors can learn more about your Campaign. Create new Rewards and promote them in an update. Remember, the objective is to keep your Contributors engaged, not to bombard them with information they can’t use.

You can keep posting updates after your Campaign is over to let people know when to expect Rewards and how you are using their contributions to achieve your goals.

10

Fulfill Rewards

If you offered Rewards for various contribution levels, it’s important to follow through on your promise. FundAnything provides tools to help you collect all the contact information you need to fulfill Rewards, whether you need email addresses to send a download link or mailing addresses to ship products or gifts.

If you do plan to ship anything in the mail, don’t forget to include shipping costs (both postage and materials) in your Campaign budget. You can also ask Contributors to cover shipping costs when they make a contribution in exchange for a reward.

If you get overwhelmed with fulfilling Rewards and fall behind schedule, just make sure you communicate with your Contributors so they know what to expect. Be as transparent as possible and you’ll keep your supporters happy.

Bonus Tip - Think Outside the Facebook Box

Email, Facebook, and Twitter are not the only ways to share your Campaign. Use all the tools provided to you in the Share Center to make the most of your fundraiser.

Yes, FundAnything is great way to raise money using the Internet, but that doesn’t mean you can’t do activities in the real world to promote your Campaign. Host a pledge party to educate friends about your Campaign, or create posters in the Share Center to encourage members of your community to participate.

8Use Campaign updates to keep Contributors engaged. The people who have already donated to your Campaign are clearly interested in what you’re doing. Ask them to share your FundAnything Campaign to their networks so you can reach even more people.

Local news outlets love a good story about community members. You can be that story! Newspapers and other print media, television, and radio are all great ways to reach a much

larger audience. You can even go beyond your local community by having your Campaign mentioned in relevant blogs or other online outlets.

Just remember, don’t be a spammer. Posting your link on other people’s blogs or FundAnything Campaigns without their permission is a no-no. You’d be surprised how many people would be willing to support you by posting your link - all you have to do is ask!

Dos and Don’ts for FundAnything Success

Do Don’t
Set a realistic funding goal Ask for way more money than you need
Create a snappy Campaign title Use generic titles that are not informative
Use compelling images or videos Use poor quality or irrelevant images
Put your Campaign in the most relevant category Select an inappropriate category because you think it’s more popular
Check the Hide from Search box if you want to keep your Campaign private Check the Hide from Search box if you want your Campaign to be public
Create a detailed description that explains why you’re raising money and how you will spend it Make your description too general or vague
Create Rewards that will encourage people to donate to your Campaign Don’t forget to create Rewards
Promote your Campaign to different groups several times throughout your fundraiser Be a spammer